Should no/low-alcohol brands target the Middle East? - IWSR
Saudi Arabia was the sixth largest market for alcohol-free beer consumption in the world in 2019, and IWSR analysis indicates that it will remain in this position until 2024 – and crucially, this excludes malt beverages that may not be counted as non-alcohol beers. Volume consumption of non-alcohol beer doubled in the country between 2015 and ...
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